Call it my borrowed life: From cruising around Singapore in a Lamborghini to wearing the latest fashion, to looking great in chic maternity wear to having new toys for your kids, you can rent many things these days.
A host of rental services have sprung up offering a variety of goods, and they say business is brisk.
This is because Singaporeans are shedding their reluctance to hire items used by someone else.
One businesswoman who is cashing in on the desire for hire is Catherine Xie, 27, the owner of gown rental service i-dazzle.
The original idea for the enterprise when it was set up a year ago was to sell gowns online. But after a year, she ditched her initial business plan when feedback from customers showed that there was a demand for renting gowns.
She said: "We received many enquiries for gown rental, as women would wear their gowns only once."
So in August this year, she pumped in nearly S$40,000 to set up her brick-and-mortar store at Victoria Street in Bugis. She now has more than 100 dresses for rent.
The shop rents out cocktail dresses from S$35 for three days and evening gowns from S$75 to S$250 for the same period. Dresses are updated every two to three months.
Demand for gown rentals is increasing 10 to 20 per cent every month and is expected to be even stronger as the year ends, with many companies holding dinners and functions then, she said.
The craze to borrow rather than buy perhaps picked up about a year ago when stores popped up online and around town renting out designer bags, some of which can cost up to tens of thousands of dollars to buy.
The fashion pack showed you could still tote a branded bag on a budget.
Of all the eight rental shops LifeStyle spoke to, six said that they are seeing an increase in demand of between 5 and 30 per cent every month.
Deborah Ng, 33, founder of maternity wear rental shop Maternity Exchange, noted a 20 per cent year-on-year increase in turnover in her four-year-old business.
Rent That Toy!, which loans out toys, did not give specific figures but said that demand is growing constantly.
Over at Luxe Car Rental, which rents out high performance cars such as Lamborghinis, Porsches and Maseratis, demand peaks at the year-end, a popular time for weddings and other festivities, said sales director Denny Koh.
Customers range from white-collar workers and expats to tourists and local celebrities who are willing to splash out on one of the fast cars, he said.
It makes the dream of driving an exorbitantly priced car more affordable for customers with a taste for the high life, he added.
Luxe has a fleet of seven cars including Porsches, Maseratis and Bentleys. The most popular cars are its yellow Lamborghini and flaming red Ferrari.
The company plans to add more cars to its line-up by early next year due to growing demand.
This is despite rental charges ranging from S$788 for a Maserati to S$2,988 for the Ferrari for a day. But it is a price people are willing to pay for a spin in a car that costs at least half a million bucks.
While some rental services give a taste of a dream lifestyle to those who cannot afford it, others help people save money and room space, and also offer them more variety.
Mother-of-one Elsie Tan turns to Toys 4 Rent, which loans out toys for babies and tots, whenever she plans playdate parties for her and her friends’ children.
The parents pool money to get a huge blow-up castle that their kids bounce around in, and toy cars to ride on.
"Kids grow out of toys easily and there’s not enough space in the house to keep such big toys," said the 40-year-old marketing manager who has a four-year-old son. She and her husband and their son live in a three-bedroom condominium apartment in Ang Mo Kio.
She also said that such big toys easily cost between S$200 and S$300 and so are too expensive to buy—but are more affordable if rented.
"At least my son and his friends can get a chance to play with them for a few hours," she added.
Financial planner Annabella Tan, who used to splurge between S$500 and S$2,000 on Louis Vuitton purses and bags every year, now spends less than S$500 a month, depending on her budget, at website Bag For It to rent different designer bags and jewellery.
The 35-year-old, who likes to change her bag every month, said: "I felt I was putting so much money into bags that I was not getting much mileage out of."
She also does not like to splurge on jewellery, which she said is hard to maintain. So she rents pieces from Dior and Tiffany & Co from the website www.bagforit.com.sg.
The mother of two, who dresses up for special occasions such as brunch parties, said the elaborate and expensive pieces that she rents "helps break the ice" when she meets new female friends.
Such demand is why Tan Ho Ching, owner of That Bag I Want, does not intend to stop at just renting out bags, jewellery and sunglasses on his website.
His next goal, he said, is to put up shoes, belts, hats and even gowns for rent.